With the advent of internet banking, Visa/Mastercard have introduced this online verification form as a way to deter fraudsters and prevent online fraud. It is a security feature now implemented by most banks.
Verified by Visa gives you extra protection and peace of mind when you are shopping online. Verified by Visa not only protects your card against unauthorized use, it also means you have the confidence that when you are buying from us we have made your security our priority.
If you're having trouble with this when ordering or you're unsure of your password then give your bank provider a quick call and they can reset this for you.